Jim Loreto

CEO & Managing Partner

Mr. Loreto joined Evoke in 2007, driven by a vision of establishing a consultancy that serves federal clients as trusted advisors while fostering a connected and engaged workforce. With over 25 years of military and civilian leadership experience, he currently holds the position of Chief Executive Officer, where he leads strategic growth initiatives.

Prior to Evoke, Mr. Loreto held leadership roles in management consulting, focusing on advancing missions for various federal agencies. His naval career, which included service aboard the USS Ticonderoga and at the Pentagon, as well as roles in the Naval Reserves supporting the National Military Joint Intelligence Center, informs his desire to stay involved with service to the community.

Notably, he contributed to organizing and participating in Veteran-focused fundraising events, including serving on the original board of directors for the non-profit “Run to Honor” and initiating a “Swim to Honor” component. Additionally, he has organized and participated in numerous open water ultra-marathon events to honor fallen classmates. He currently volunteers as an Assistant High School Football Coach at his alma mater in Bethesda, MD.

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